借助数百万个页面和关键字来管理和报告， 企业SEO 变得越来越复杂和耗时。
使用企业SEO平台工具可以提高大型组织中管理有机搜索计划的有机搜索营销团队的效率和生产力。
这些SEO工具可以帮助您：
- 识别机会。
- 跟踪效果。
- 优化内容。
- 反向链接报告和管理。
- 跨组织沟通。
- 竞争分析。
- 集成分析工具。
- 来自的技术分析 抓取转化。
- 本地，国家和全球。
虽然有很多 免费的SEO工具 可用，没有人能够管理企业站点随附的大规模和复杂性。
在过去的20年中，我看到企业SEO平台工具应运而生，并有望提供提高上述报告效率的功能。
但是，很少有工具能够真正捕获企业SEO的全部需求。
我收集了一些精选清单，包括：
- 净度
- 导体
- Botify
- BrightEdge
我选择查看的工具是我这些年来在企业级组织的管理团队中遇到的所有公司。
我要求销售代表带领我完成整个复审过程，并填写一份广泛的调查表（类似于RFP中的内容）和冗长的演示，这些演示着重于电子商务和B2B企业级公司需要其SEO报告工具。
这是由公正的审阅者对每种工具的全面了解。
在确定哪种企业SEO工具最适合您的需求时，此审核应有助于您开始评估过程。
净度
今年夏天，我与团队一起参加了在西雅图举行的SMX高级会议。我们走进大厅，浏览各个展位，寻找任何新的SEO公司闯入该空间。
seoClarity的销售团队为客户提供了最酷的赃物，他们热切地准备向我们展示他们所提供的服务。
seoClarity成立于2009年，是一个由Clarity Grid基础架构提供支持的企业SEO和内容优化平台。
它是PB级数据（关键字，网络的每日抓取和多年历史数据），机器学习算法和专利分析的结合。
该工具可进行实时，交互式分析和见解，以提高搜索的可见性并提供最佳的客户搜索体验。
高管，SEO从业人员，内容营销人员，数据分析师，IT，产品和销售团队都将发现seoClarity有用。
该公司与顶级行业中的3500多个品牌合作，足迹覆盖旅游，酒店，电子商务，汽车，高等教育和技术领域。
电子商务和B2B功能
seoClarity在SEO方面为B2B公司提供帮助发展的良好记录。
在这 案例分析，该公司能够识别并解决有问题的技术要素，然后推出实时报告提供的数据，从而获得整个搜索格局的整体视图。
结果是自然搜索流量同比增长30％。
seoClarity可以成为针对电子商务的企业以及用户深入了解针对类别的优化，识别重复内容并继续改善SEO页面的强大工具。
主要特征
在演示期间，我停了一下销售代表，以带我逐步了解该工具的Actionable Insight部分。
基本思想是，尽管该工具提供了建议，但可以根据公司可能特有的影响和努力来手动覆盖这些建议。
还谈到了Content Fusion，它具有扩展内容编写和优化的强大功能。它分析排名最高的内容并提供见解，以帮助客户比以往更快地编写最权威的内容。
seoClarity的其他功能使该工具在竞争中脱颖而出，包括：
-
Rank Intelligence提供了高级，实时的排名数据浏览功能，可轻松大规模地浏览和了解排名表现。它包括27多种SEO指标，可对排名数据进行切片，切分和分析，包括无限制的竞争对手比较。
- 来自每个国家/地区的每个搜索引擎（台式机和移动设备）无限制的每日排名跟踪。它包括Google，Bing，Yahoo，百度，Yandex，Naver等的所有实例。
-
Research Grid提供交互式和动态关键字研究和发现，以分析内容的性能并提供对整个搜索格局的访问。
-
Clarity Audits是一种站点审核技术，其中包括40多项技术运行状况检查，并包括内置的HTML和JavaScript搜寻器，可搜寻多达4800万个页面。
- 包括无限数量的爬网项目或已爬网的页面数，内部链接审核和分析。
-
内容营销套件包括内容优化管理功能和服务的整个生命周期，并且还将用户搜索意图始终应用于内容研究，内容创意以及由AI驱动的内容编写器Content FusionTM。
-
Bot Clarity是一种高级日志文件分析工具，可在发生搜索引擎爬网问题时识别它们。它还可以识别充当搜索引擎的欺骗机器人，以及搜索引擎抓取新页面的速度。
-
可操作的见解算法旨在从数百个数据点中学习并自动生成见解，以在整个企业范围内扩展SEO实践。
-
页面级分析和高级Google Search Console集成可识别术语“（未提供）”近100％的可见性，并包含16个月的GSC历史数据。它允许将关键字级数据与所有SEO指标相关联。
-
内置的工作流管理系统，可自定义团队协作。
深度学习或人工智能
从异常检测到帮助编写更高质量的内容，最新版本的seoClarity平台是从头开始构建的，以利用机器学习的进步和人工智能的优势。
seoClarity就像个人数据科学家一样，不断分析所有SEO数据，指标和操作，以根据不断变化的搜索环境提供实时见解。
seoClarity客户通过帮助作家在短短几秒钟内了解如何以权威的方式涵盖话题，就喜欢Content Fusion的即时见解。
他们专有的机器学习技术用于对数据进行排名，通过帮助以下方面，为组织的各个层次提供快速，相关的答案：
- 在趋势发生时识别趋势。
- 提高团队效率。
- 显示清晰，可衡量的结果。
- 抓住新的收入机会。
竞争报告与分析
用户可以访问任何域，子域，URL及其反向链接索引的排名。
seoClarity声称是唯一能够与现有关键字排名或整个搜索范围进行即时，无限制竞争比较的SEO平台。
客户可以一次发现机会，并与五个竞争对手进行比较，只需单击几下即可识别内容差距。
除了将他们的关键词组合排名数据与任何竞争对手进行即时比较之外，用户还可以快速过滤其关键词研究并找出内容差距。
seoClarity还将为竞争对手排名的内容浮出水面，但客户的网站却没有。
分析整合
seoClarity以开放数据平台的形式提供分析集成，可以从几乎任何分析源（包括Adobe，IBM，Google Analytics和内部数据仓库）导入数据。
链接评估：内部和/或外部
借助seoClarity，客户可以充分了解其当前链接结构，并深入了解新链接的影响和机会，从而提高其搜索可见性以及整体用户体验。
外部链接分析
尽管内部链接分析很有价值，但seoClarity平台还通过合并的链接配置文件数据与Ahrefs，BuzzStream，Majestic，Moz和Google Search Console的集成，将多个反向链接数据源结合在一起，从而为客户提供对其反向链接产品组合的整体视图。
用户级别设置
可以为每个用户设置和定制seoClarity系统的用户帐户。可以通过基于角色或基于用户的权限来设置每个用户的访问权限，从而使他们只能访问所需的区域。
访问工具，报告和数据
用户可以访问seoClarity的强大API，进行各种导出以及转换和加载几乎任何数据点。
seoClarity将报告或分析收集到数据存储系统中以进行长期存储，或者通过Adobe Marketing Cloud，Amazon Web Services，Box.com，FTP数据交换或自定义数据仓库集成到内部数据仓库中。
平台更新与技术趋势
seoClarity具有两个星期的开发发布周期。
他们的路线图是根据客户反馈100％建立的，以解决企业SEO和内容营销中的实际挑战。
支持
seoClarity的客户成功支持包括：
- 24/7电话和电子邮件的关键支持。
- 在线聊天。
- 文章，培训视频和用例研究的在线知识库。
- 活跃的在线用户社区。
定价结构
定价包基于域配置文件和跟踪的关键字搜索查询数量的组合。
开始之前应该了解的内容
seoClarity已尝试并测试了SEO工作流程，以快速入门并在平台上进行设置。
每个客户的专门的客户成功团队都定义了工作流程，以帮助他们无缝地加入平台并接受培训，以开始快速显示价值。
摘要
seoClarity客户花费大量时间利用其仪表板进行报告。
仪表板是100％可自定义的，有助于简化报告，以轻松地与组织内的多个级别交流绩效更新。
排名智能是客户倾向于赞扬的另一项功能，它不同于您提供实时分析以从排名数据中获得清晰见解的典型排名跟踪工具。
客户喜欢根据他们正在分析的业务领域与任何竞争对手进行比较的能力。
什么使seoClarity与众不同？
seoClarity是唯一可在一个集成平台下提供所有SEO数据，指标和功能而无人为限制的企业SEO平台。
设置seoClarity的一些关键功能是：
- 没有人为的限制，包括：
- 无限的竞争对手比较（即时分析）。
- 站点审核技术允许无限的爬网页面和项目。
- 直接在平台内提取和下载数据。
- 无限的用户。
- 无限的仪表板用于报告。
- 在每日排名更新上构建并支持基础架构，在此基础上，所有SEO数据和指标都会连续更新（每24小时一次）并无限期存储。
- 不断开发可帮助解决客户最复杂的SEO挑战的解决方案。他们的开发路线图是100％建立在客户反馈上的。 seoClarity的方法是，如果有两个客户要求，他们会将其放入开发路线图中，并在2周的开发周期内更新和升级现有功能。
您可以了解seoClarity并阅读其客户案例研究 这里。
导体
我是由一位朋友（一位《财富》 500强中200上市公司的高管）介绍给我的。
这个朋友非常热情地推荐了SEO企业平台，并将我与公司的首席执行官联系在一起。 2010年，Conductor Searchlight SaaS进入SEO世界给我留下了深刻的印象。
Conductor的Searchlight是一项企业SEO和内容技术，可鼓励并增强与客户驱动的团队之间的协作。
该平台：
- 提供有关客户搜索内容的见解。
- 提供建议的操作，以便用户提高可见度和收入。
- 衡量通过SEO努力产生的影响。
Conductor通过有机营销技术和战略数字服务的结合来提供结果。
它提供有关技术的见解，以了解公司的受众如何进行自然搜索，同时提供建议和机会，以更好地优化内容，从而提高大型网站的知名度和整体技术状况。
该平台通过以下方式衡量网站内容在网上的表现方式以及该团队为SEO实施的技术优化所产生的正面或负面影响：
- 了解观众。
- 调查竞争。
- 跟踪可见性。
- 分析内容效果。
- 优化内容报告和共享
此外，Conductor的数字服务团队还提供技术以外的资源和策略，从而为客户提供推动SEO成功所需的额外资源。
主要特征
Conductor的企业SEO平台的优点在于，它围绕三个原则创建：简单性，一致性和提供对数据的见解。
客户始终如一地为Conductor提供9或10 NPS（导致公司的NPS超过50）的两个主要原因之一就是可用性。
该平台的核心是Insight Stream，它为客户提供活动新闻提要（交通变化，新内容创意，竞争性警报等）。
用户可以滚动浏览从各种工具收集的见解，并且可以直接在“故事”中与团队成员聊天。
该界面整洁，专注，在用户扫描和滚动浏览时逐步显示详细信息。
用户可以轻松地通过过滤，排序和自定义操作数据，从而可以查看与其最相关的信息以及他们在组织中的特定角色。
该报告套件具有独特的灵活性，使用户能够将第三方媒体和数据提取到自定义仪表板中。
Conductor的所有报告都是交互式的，旨在使用户能够无缝衔接工作流程中的繁琐数据。
深度学习或人工智能
Conductor的Insight Stream分析客户的搜索数据，以突出显示跨多个域和国家/地区的内容效果，关键字警报，竞争见解和优化机会。
可以与各种利益相关者共享洞察流中的故事，以确保在各个团队之间有效地传达见解，并具有可操作的项目以增加其SEO。
此外，随着不同的数据源（包括Web分析，Google Search Console，DeepCrawl，关键字对象等）被引入到Conductor中，Insight Stream变得更加强大。
竞争报告与分析
Conductor可以识别出出现在首页上的竞争，并添加Conductor的Market Share视图来标识在搜索中拥有通用结果的域（即答案框，视频图像等）。
这些洞察力有助于确定哪些竞争者针对搜索中的任何特定功能片段构建了目标内容。
通过排名比较，用户可以在一个视图中将自己的位置与多达四个不同的域进行交叉比较。用户可以轻松地确定可能需要集中精力的关键竞争领域。
允许将竞争见解缩小到特定类别，本地和设备类型级别以及跨各种类型的搜索结果（图像，视频和答案框）的能力。
可以快速过滤这些数据以得出见解：
- 内容专门排在哪里。
- 竞争对手出现的地方。
- 有机会占领尚未开发的市场。
- 内容在SERP中的竞争者中所处的位置。
对于按需研究，Conductor的Explorer可以帮助您管理关键字之外的竞争性研究。
此视图直接代表了Conductor与同类最佳的关键字索引SEMrush的合作关系，并确定了将流量吸引到整个竞争对手域的关键字数量。
域浏览器是完全全球性的，不限制用户仅报告其帐户配置中的国家/地区。此外，竞争性研究可以定制为专注于任何目标子域或子文件夹。
客户使用这些工具来与跟踪的和非传统的竞争对手进行基准市场份额的比较。
识别市场中的新竞争者并更好地了解竞争者的搜索策略的需求是获得对竞争者可见度的机会领域。
分析整合
Conductor提供了与Google Analytics（分析）和Adobe Analytics的基于安全API的集成。无需自定义标签。
Conductor整合了在Conductor中跟踪的，在所有URL上排名较高的关键字的国内和国际页面级分析报告。
突出显示哪些关键字排名较好，并吸引访问量到各个页面，使用户可以更深入地了解其SEO。
当前的Conductor客户利用这些数据来衡量性能并展示其有机搜索工作周围的ROI。
链接评估：内部和/或外部
Conductor与DeepCrawl的集成可帮助客户执行内部链接审核，以便：
-
删除重复的和过时的内容：考虑删除，取消索引或规范化过时的内容。
-
处理主要的导航问题（网络爬网深度报告）：只需单击几下鼠标即可访问所有页面。
-
进行技术检查：断开的链接，指向返回404的内部页面的任何链接，未链接的页面，站点地图中未链接的页面。所有链接都应包含来自该站点至少另一个区域的链接。
-
检查链接是否过多的页面：链接数超过100的页面（包括页眉和页脚中的链接）对于搜索引擎而言是垃圾邮件。
外部链接分析
DeepCrawl与Majestic集成，可通过外部链接报告为站点审核报告提供更多价值。雄伟的指标会自动提取报告，例如：
- 使用反向链接重定向URL
- 带有反向链接的页面损坏
- 带有反向链接的不允许的URL
- 带有反向链接但没有链接的页面
- 带有反向链接的不可索引页面
用户级别设置
Conductor在平台内提供了无限的席位，并且可以被组织中许多不同的利益相关者利用。
帐户和访问管理主要基于用户角色。授予某些角色的用户访问指定数据的权限。
访问工具，报告和数据
Conductor的吸引人的功能之一是能够将像我这样的数据极客的报告导出到excel或CSV中。
用户只需将报告添加到工作区（或仪表板），即可轻松地报告并自动在整个组织中共享关键的自然搜索见解。
工作区可以每天，每周，每月或每季度的节奏自动共享/通过电子邮件发送给Conductor用户和非Conductor用户。
几乎可以将平台内的每个视图添加到工作区，从而可以轻松地在单个报表中交叉引用传统上孤立的数据集。
此外，Workspaces会定期自动更新，使其易于自动化并节省报告时间。
对于自定义报告，Conductor企业SEO平台具有易于使用的API，可以将其导入各种商业智能工具中。与关键字级别和竞争信息相关的各种API端点均可用。
对于自给自足的用户，Conductor的商业智能团队可通过其FlexHub产品提供自定义设置。
FlexHub 是自定义报告叠加层，Conductor数据分析师可以在其中利用Conductor及其合作伙伴的API端点来提供对特定业务需求的见解。
预先配置的模板报告需要稍作修改，并且可以在两周内交付。
较大且更具体的自定义报告是临时性的，并且将根据完成所需的小时数来提供。
平台更新与技术趋势
导体最令人印象深刻的是他们不断推出新功能的能力。
由于客户咨询委员会，调查，错误报告，销售增长等原因，所有功能团队都能全面了解其客户的需求。
该平台的设计允许从头开始尝试新功能，并且在向客户交付方面几乎没有开销的情况下进行创新。
功能团队可以灵活地以敏捷方式构建新产品，并将其提供给有限的一组客户以快速迭代。
支持
每周5天通过平台内聊天，电子邮件和电话提供24小时技术支持，是赢得客户的巨大胜利。
聊天功能赢得了客户的广泛好评，其支持满意度得分高达99％以上，聊天响应时间不到45秒（电子邮件不到4小时）。
该公司提供按需在线培训课程，以帮助促进客户对平台的理解。
有一个深入的知识库，其中包含产品文档，工作流示例以及有关其所有功能的常见问题解答。
他们还提供网络研讨会，涉及与平台，SEO和内容有关的各种主题。
除了与客户成功团队定期安排的会议外，用户还可以随时与各种专家（技术，产品，SEO）安排按需安排的会议。
Conductor的一项独特功能是提供各种可交付成果，可通过其Orchestra Menu产品按需提供。
定价结构
竞争性定价，Conductor具有多个影响定价的因素，包括跟踪关键字的数量。
与导体代表交谈以安排演示并讨论您需要的价格。
开始之前应该了解的内容
Conductor的入职经验侧重于平台培训和帐户配置。
Conductor独特的Training Camp是一项综合计划，旨在在短短两周内对团队成员进行培训，认证并执行Conductor内部的计划。
每种培训都是经过定制的，可以满足合作伙伴关系开始时确定的业务目标。除了训练营外，指挥家的受众研究团队还将致力于帐户配置。受众研究服务包括：
-
关键字发现：深入的关键字识别和选择，可反映业务设置和搜索范围。
-
分类（关键字类别）：动态类别创建，以反映关键字级别的网站结构和潜在的内容机会。
-
内容细分（页面组）：动态内容细分以在URL级别反映站点结构和潜在的内容机会。
与导体团队的每次合作都始于对相关季节关键词的识别和优化。
通过深入的受众调查以及与每个客户就季节性公司策略和目标进行的深入对话，“导体受众研究”团队将致力于根据客户发布的库存日历查找相关的，具有高影响力的关键字。
当库存快速变化时，导体主要针对类别页面进行优化。根据与客户讨论并达成的目标，优化类别页面以反映适用的季节性关键字。
由于主要关注的焦点通常是增加合格的访问量，因此，商定的季节性关键字的范围可以从较高的每月搜索量标题关键字到针对更小众受众的较低每月搜索量关键字。
在Conductor专业服务团队的指导下，将季节性策略纳入自然搜索方法，最终可以使零售商获得更多合格流量并带来更高的转化率。
是什么让导体在竞争中脱颖而出？
使用方便
易于使用和正确导航是Conductor设计理念的基石。
该平台足够先进，可以满足大多数技术用户的需求，但又足够简单，使用户几乎没有经验就能获得价值。
尽管其中的一部分是通过简单的导航实现的，但强大的知识库和支持模型对于这种体验至关重要。
Conductor的知识库为用户提供了平台内任何页面/功能的概述。用户还将有权访问：
- 指导的工作流程。
- 入门指南。
- 常见问题
- 产品发布。
- 行业新闻。
- 和更多。
除了专门的客户经理外，团队还可以酌情使用电子邮件，电话和应用内聊天功能，以及通过Conductor的管弦乐队菜单临时交付的内容。
全球报告
全球营销组织依靠Conductor能够在多个领域，数十个市场，成千上万个关键字以及数百个地点的多个领域中扩展其SEO工作。
大多数企业客户需要将所有这些信息汇总到一个中央位置的报告，以便有效地使用这些信息来推动营销决策。
Conductor具有独特的定位，可以帮助团队双方以可消化格式扩展和汇总此信息。
在Conductor的“全球市场份额” FlexHub报告中可以看到一个例子，该报告可以配置为将公司的所有网络媒体资源和市场汇总为一份全球竞争报告。
合作生态
除了自己的数据收集过程之外，Conductor Searchlight还利用各种技术来源为客户提供真正一流的解决方案。
Conductor已与数字营销生态系统中的一些最受信任的名称和同类最佳的应用程序建立了长期的合作伙伴关系。
它的开发理念是在一流解决方案不存在的情况下构建一流的解决方案，如果有的话，Conductor将与该技术合作，并以有意义的方式在整个平台上合成数据。
Forrester在SEO平台上发表了一篇评论，该指南将Conductor定位为该领域的“领导者”。
除了来自Trust Radius和G2Crowd的客户评论外，与该领域的其他产品相比，Conductor被认为是性能最高的产品。
您可以了解有关Conductor的更多信息并阅读其客户案例 这里。
Botify
几年前，我参加了在纽约举行的会议，并且能够脱身以获取Botify平台的快速演示。
仅仅5分钟的时间，我就知道我们需要Botify来吸引Nordstrom，并且从那以后就反复要求其他公司提供演示。
Botify解决了大型企业网站的一个巨大问题：拥有如此庞大的复杂网站，通常一半以上的内容都不会被搜索引擎抓取。
凡是未被抓取的内容，都不会被索引，这意味着它不会显示在结果中，不会产生流量，也绝对不会从SEO上为企业赚钱。
Botify企业SEO平台是基于整体理解而建立的，SEO专业人员需要了解搜索过程的每个阶段，从爬网到转换，以便真正评估需要改进的地方。
Botify包括日志文件分析器，搜寻器，关键字跟踪器和分析集成。这不仅使您可以在搜索过程的每个阶段看到您的网站；随着时间的流逝，它还使您能够看到受影响的方式和影响。
Botify用户是SEO从业人员，他们在网络上一些最大的网站上工作。它涵盖了整个搜索范围，是专为负责确定索引问题的技术SEO（一直为需要分析内容质量的营销人员）建立的。
该平台可与拥有大型复杂网站（即数百万个URL）的企业组织合作，并依靠其网站获得很大一部分收入。
在许多情况下，这意味着可以与零售/电子商务，发行商，分类广告和旅行社合作。
Botify可以为任何网站上的任何URL分层750多个数据点。客户将Botify用于：
- 分析他们的SEO网站架构。
- 查找和解决索引问题。
- 识别热门关键字。
- 还有更多。
Botify的一些更受欢迎的组件包括：
Botify分析
The crawler component (and really the foundation) of the Botify platform allowing customers to evaluate the structure and content of every page of every version (AMP, mobile, desktop, etc.) of their site just like a search engine would, and keep track of changes over time.
Botify Log Analyzer
This allows customers to feed their server log files into a dashboard built specifically for SEO pros.
The log file analyzer provides insight into how search engine bots are crawling a site, paired with crawl data, customers gain a deeper understanding of what’s going on.
Botify Keywords
The keyword and position tracking component of Botify, which comes from their integration with the Google Search Console API.
The GSC API provides users with more data than the GSC performance dashboard allows.
Botify Studio
It allows users the ability to custom build dashboards based on Botify data collected in the crawl and schedule them to send to SEO stakeholders.
Botify Data Station
This incorporates the ability to export data via pre-set exports or custom scenarios depending on the user’s needs.
Botify API
It can be used to pull information from Botify’s database to use in other tools, or even on a client’s own website! The Botify Chrome extension is a great working example of this.
主要特征
There are a few key features within the Botify core platform worth calling out.
JavaScript Crawl
Users can render pages of a website the way a search engine might.
Track which resources are executed, and collect valuable user-centric performance metrics (time to first paint, time to interactive, and other performance metrics) to ensure their JS content is rendered and seen by search engines.
Data Layering
Users can layer any other data point onto their URLs to get insight into the “why” behind what they are seeing.
For example, is a URL not ranking?
Layer on log file analysis data and a user could find that Googlebot hasn’t been crawling that URL – no wonder it’s not ranking!
Page not getting crawled by Googlebot?
Users can layer data from their Botify crawl and find a possible correlation between low crawl rate and low content uniqueness. The possibilities are virtually endless.
Segmentation
Users can look at specific sections of their site in isolation (e.g., evaluate blog content separately from ecommerce content). Learn more from Botify’s knowledge base。
Content Quality Analysis
This gives the user the ability to evaluate content like a search engine would, including the ability to eliminate template content from their analysis.
Deep Learning or Artificial Intelligence
Data science is a part of Botify’s DNA and every new project includes some component of this.
That being said, they have informed me that they are planning an announcement in Q4 that speaks exactly to this question, so stay tuned!
Competitive Reporting & Analysis
While the focus of the Botify suite is to provide users more insights and information on their website, they can also use Botify Analytics to crawl a competitor’s site.
The technical issues they’re experiencing may or may not be valuable for them to know, but they’ll be able to get a good grasp of on-page optimization and content.
Understanding a competitor’s content makes it easier to perform a content gap analysis on a site to see where they may be missing out on opportunities. Just as an agency or consultant would spend hours and charge large fees for.
Analytics Integration
Botify works seamlessly with Google Analytics, Adobe Analytics, and also AT Internet. They can connect with a site’s analytics account to bring in valuable visits data to overlay with their Botify Analytics crawl data.
Users can see real-time trends and report on how technical issues are impacting site traffic and ultimately revenue.
Botify also connects via API with Google Search Console through Botify Keywords – showcasing an entire keyword profile, and uncovering hard to find trends.
Link Evaluation: Internal and/or External
Most enterprise-level websites have no shortage of backlinks, but where the real wins come from are often found in internal links and distribution of PageRank throughout the site.
Botify can evaluate an internal linking structure and showcase how well a site is connected.
From the distribution of internal links (follow/nofollow), compliant URLs with low counts of internal links, non-compliant URLs that are being linked to, links going to non-200 URLs, to page depth metrics.
User Level Settings
Users are allowed Guest(Read-only) and Admin level access. All owners share a library of dashboards and features. There is no limit to the number of dashboards or filters an account has.
One of the nicest features of Botify is that it doesn’t limit the number of logins. Larger teams are also allowed to group users into what they call “Organizations”.
Organizations have teams, which can essentially determine access to projects and reports that only they are allowed to see and use.
Access to Tool, Reports & Data
Any report across Botify Analytics, Botify Keywords, and Botify Log Analyzer can be exported to their Data Station where users can download the report.
Additionally, Botify has a range of APIs that tie into Google Sheets, Google Data Studio, or most CMSs. The Botify API Developer site is a great resource with more information.
Platform Updates & Technology Trends
Botify, as a company, works in an agile technical environment so they are always releasing new updates – from backend improvements like crawl speed or JavaScript rendering capabilities to UI/UX improvements.
New functionalities are typically released every 3-4 weeks, but sometimes even more frequently.
支持
Botify offers support through their Customer Success Managers, who are their customer advocates helping to get clients everything they need.
They also offer professional services, which blends SEO expertise and platform expertise to answer some of the more difficult and technical questions a client has.
Pricing Structure
There are a few different variables that go into Botify’s pricing structure, but they don’t share these publicly.
Suffice it to say, their pricing is built to ensure customers are getting the most value out of the platform.
What You Should Know Before Getting Started
The Botify enterprise SEO platform team has never seen any websites with zero potential. Using Botify will help identify where that potential is.
Expect to be able to save a lot of time and energy uncovering those opportunities. The team recommends starting with simple features and then moving on to more advanced features.
If there are ever any questions, their SEO support team is available to help.
摘要
The ease of uncovering insights that a client may miss with other tools is where Botify shines the most.
Clients respond well to how Botify can combine data from the Botify Suite to see how content quality, technical issues, and internal page rank impact the crawl rate and keyword rankings.
Botify also provides various reports within the platform – and a powerful API that can be used with any BI platform to create dashboards that can leverage data to influence organic search and development projects.
Having daily log analysis to see how Google is crawling a site and the types of errors in real-time is something that clients also love.
Seeing how a code push or content update last night is impacting their site this morning is what sets Botify from the competition.
Overall, because Botify really aims to be the best solution for enterprise SEO teams, their customers can really tell that they are designing everything for their needs: scale, speed, granularity of data, security, API features, and more.
What Sets Botify Apart From the Competition?
One of the key differentiators is that Botify takes a URL-first approach to SEO data, rather than a keyword-first approach.
They start by providing a complete picture of every URL on a website (not just desktop, but AMP versions, alternate language versions, mobile versions, etc.) and then layer onto everything needed to understand each individual URL.
Botify does this in a way that’s compliant with Google’s terms of service integrating with Google Search Console for keyword data rather than scraping the SERPs.
A few specific differentiators include:
-
JavaScript rendering at scale: Get the results of JS crawls quickly and accurately.
-
Speed and scalability: Botify can crawl through up to 50 million URLs at speeds around 250 URLs per second.
-
Structured data: Automatically extracting 15+ different types of structured data without needing to set up custom extracts to pull information.
-
Daily log file analysis: See search engines crawling a website in near real-time.
-
Google Search Console integration: Keyword and URL organic search performance and rankings trended daily, monthly or even year over year.
- They also have a pretty incredible engineering and SEO support team.
You don’t have to just take my word for it, Botify has provided a lot of great testimonials on their G2 profile。
You can learn about Botify and read through their customer success stories here。
BrightEdge
Founded in 2007, BrightEdge is a global search and content marketing platform driven by massive data collection, artificial intelligence, and real-time insights with a robust customer success model.
My first demo of BrightEdge was in 2011 while working for ADP managing usedcars.com’s online marketing and analytics.
BrightEdge stayed in my head as I continued on with my career and I was able to use it with various clients and other companies.
BrightEdge is a great resource for digital marketers, content marketers, and SEO managers alike.
You don’t have to be an expert in SEO to be able to use the tool, gain benefits from it, or understand the data.
Companies that would benefit from BrightEdge are those with a strong presence in:
- Ecommerce/retail.
- Travel/hospitality.
- 金融。
- B2B and B2C tech.
- Consulting/services.
- Universities/educational institutions.
- Real estate.
- Restaurants.
- Healthcare agencies.
- Media/entertainment.
BrightEdge’s focus is on developing an all-encompassing search and content marketing strategy by bringing all aspects of a strategy into one platform.
This includes keyword research, competitive analysis, technical SEO, content optimizations and creation, backlink research, keyword tracking, and reporting.
What sets BrightEdge from the competition is the DataCube tool which brings its proprietary keyword index of over 3.5 billion topics (and growing) enabling users to perform on-demand research and hone on the specific area of focus or site section that matters most.
主要特征
There are four big key selling points to BrightEdge that sets them apart from the competition.
BrightEdge Instant
Search is becoming a real-time industry with how fast things are changing on Google.
BrightEdge Instant is the industry’s first solution to the need for having real-time insights into:
- Rank.
- Search volume.
- Recommendations.
- Page speed performance.
- Competition.
- Voice search opportunities.
It covers tens of thousands of locations and languages across the globe, including non-Google engines like Amazon and YouTube – and without having to add keywords (which won’t affect pricing).
As search moves into non-traditional search engines, BrightEdge enables users the ability to identify how they stack up against competitors’ content.
More specifically, it looks into how users are performing on sites like YouTube and Amazon to ensure clients are developing content strategies for all areas where their customers are looking.
BrightEdge Data Cube
One of their “greatest hits,” the proprietary keyword index of over 3.5 billion topics and growing, empowers BrightEdge clients to perform on-demand research – quickly identifying search terms with how any website ranks in comparison while easily honing-in on the specific area of focus or site section that matters most.
Using their simple, flexible, dynamic filters such as keyword, URL, search volume, rank, universal listing type, and more make this tool a favorite among users.
The index can not only be used for head-to-head site benchmarking but also spans back over 5 years, providing clients with a tremendous wealth of insight into consumer behavior/demand for any site of focus.
BrightEdge Recommendations
This takes the guesswork out of search by providing a simple, actionable to-do list to improve clients’ organic performance, leveraging the ability to analyze the top-performing pages for every keyword of focus.
For more experienced SEO pros, this analysis is displayed in one convenient view, saving the time of manually checking the source code/HTML for each competing page individually.
ContentIQ
BrightEdge’s technical site audit solution is built directly into the platform allowing users to gain a deeper insight into how their SEO is performing.
Deep Learning or Artificial Intelligence
Because BrightEdge collects and stores all of their own information, they are in a unique position in the market to be able to analyze the data on behalf of their customers using artificial intelligence.
BrightEdge Insights digs deep into thousands of data points on behalf of their customers to save hours of time on analysis and enabling their customers to spend more time on making changes that can drive performance.
For example, Insights will analyze a client’s keyword footprint and automatically identify the best pages that should be optimized for Quick Answers based on where the keyword is in the current top 5 positions, but not yet owning Quick Answer for that particular keyword.
Additionally, BrightEdge’s platform analyzes the top 10 ranking pages for all tracked keywords and identifies trends/themes that are causing the other pages to outperform the website and provides prescriptive steps/changes to make in order to improve performance.
Competitive Reporting & Analysis
BrightEdge enterprise SEO platform looks at competitors in two different buckets, natural competitors and named competitors.
Natural competitors are any websites that are currently outperforming a site for any keywords/topics the user wants to perform well for.
Named competitors are the websites a client will identify as directly competing with from an overall business perspective.
Natural Competitors
For natural competitors, BrightEdge identifies the top-performing websites for all of a client’s most important topics, analyzes content and provides recommended changes to make in order to improve performance.
BrightEdge also regularly tracks performance and market share over time to account for the constant changing of the search landscape and identification of emerging sites/competitors.
Named Competitors
For named competitors, BrightEdge tracks keyword movement and performance week over week for in-depth reporting. They also use this rank data to drive reporting of other metrics such as market share against top competitors.
Brighedge’s Data Cube also enables customers to perform unlimited research against any website they want to identify keywords and competitors where they are lacking.
By understanding the competition users can ensure they are benchmarking themselves against who Google is rewarding today, not who they think Google is rewarding.
Additionally, this analysis saves hours of time of looking at competitors’ content in an attempt to understand what they are doing differently.
Analytics Integration
BrightEdge integrates with Google Analytics, Adobe Analytics, and Coremetrics through multiple options including API, SFTP, and hybrid options.
It also supports custom analytics integrations, so be sure to ask a BrightEdge representative during a demo.
Link Evaluation: Internal and/or External
Providing analysis on both internal and external links, BrightEdge partners with Majestic for their backlink information and connects the data directly into the platform on a weekly basis.
Customers use this to:
- Monitor trends in their overall backlink performance compared to their competitors.
- Correlate this to rankings or other metrics.
- More importantly, identify where their competitors are getting links that are helping to drive their performance on Google.
BrightEdge looks at Trust Flow, Domain and Page Authority, anchor text, etc. to help their customers know where to get not only a high quantity of links, but high-quality links.
BrightEdge analyzes internal links in a similar way. They strive to help customers understand where they have internal linking opportunities ensuring that they have strong anchor text (mapped to consumer demand) and are linking from high authority pages to low authority pages to improve on their SEO.
User Level Settings
The enterprise SEO platform has multiple levels of access that can be assigned to individual users.
There is typically an organization admin user that has full access to the platform and the ability to assign permissions of other users.
Standard users have the ability to use the full platform including tracking keywords, creating dashboards, and access to all aspects of the platform. There are read-only users as well.
Access to Tool, Reports & Data
All reports and dashboards within the platform are exportable on an unlimited basis in PDF or CSV format.
BrightEdge also has an open API to pull information out of the platform and into data warehouses or reporting tools like Domo, PowerBI, and Tableau.
Platform Updates & Technology Trends
The BrightEdge platform rolls out with updates every 5-6 weeks with new features as well as system improvements.
支持
100% of BrightEdge customers are assigned at least two dedicated resources in the form of a Customer Success Manager and a Strategic Account Manager.
These resources are simply not there to “teach you how to login or XYZ” (as they put it) but are there as extensions of a client’s team to ensure that they are seeing success in the channel and hitting goals.
Pricing Structure
There are a couple of different factors that can influence pricing including the number of keywords tracked, domains tracked, competitors tracked, and the number of pages crawled for technical audit.
BrightEdge customers get unlimited users, downloads, reports, exports, etc.
What You Should Know Before Getting Started
BrightEdge works with organizations of all shapes and sizes, from some of the biggest to some of the smallest companies in the world.
They have experience working with every industry out there and are well-positioned to leverage both their experience and the expertise to help any organization regardless of size or experience.
Their passion is to help clients exceed their goals by capitalizing on the largest and most proactive channel on the planet.
BrightEdge has built a platform that is easy to learn for newcomers to search, but also flexible enough to grow and scale within large, experienced teams.
In addition, their award-winning customer success model is designed to align with clients’ level of experience, introducing many to the channel for the first time, while also enabling sophisticated SEO professionals to hit the ground running.
摘要
BrightEdge’s Data Cube and Customer Success Team are what their customers respond to most. BrightEdge customers love the support they get with the BrightEdge team.
BrightEdge likes to see themselves as not just a simple vendor that provides training and usage of the platform but integrated into a client’s business goals and metrics and an extension of the team.
The company reports that customers who have moved from other solutions to BrightEdge continuously boast about the move to everything being housed in one platform, that they save hours of time a month on historically manual, non-revenue driving, tasks.
By automating those tasks and analysis for them, their customers are able to spend more time on creating and optimizing their content, which helps to move the needle.
Flexibility and customization of the platform allow customers to essentially create an unlimited number of reports/dashboards within the technology. This helps them tell a much more clear story of the value of their work within the channel.
Additionally, within the Data Cube, BrightEdge customers love how they are able to narrow down on their sites to find the best opportunities.
What Sets BrightEdge Apart From the Competition?
Ease of Use
Everything needed to effectively optimize a site is accessible in one place, utilizing a unified methodology, where each “system” is able to speak to each other.
This allows their clients to track something in one place, the platform to produce an associated action in other, and quickly generate a corresponding report to capture everything.
Artificial Intelligence
With an endless amount of data available on the web, it is almost impossible for even the most sophisticated SEO professionals to make sense of it all.
Their artificial intelligence engine, Data Mind, takes much of this effort off of our clients’ plate, by analyzing tremendous amounts of data to:
- Identify trends at scale and stay ahead of market/industry changes.
- Capitalize on the best opportunities to drive growth.
- Make data-driven decisions.
Real-Time Insights
BrightEdge Instant is the industry’s first solution to the need for having real-time insights into rank, search volume, recommendations, page speed performance, competition, and voice search opportunities
Pace of Innovation
BrightEdge develops its technology internally. They are not reliant on other data providers where they have no control over the product roadmap or SLAs.
This allows them to take feedback directly from their customers and build technology suited directly to their needs.
BrightEdge releases updates to the platform every 6 weeks based on this feedback to constantly keep their customers ahead of Google.
You can also learn about BrightEdge and read through their over 50 customer stories 和 case studies。
Wrapping Up
While there are many SEO tools for agencies available, the tools reviewed here are focused on users that work within large corporations that need a quick and easy resource to:
- Report on ROI.
- Track keywords.
- Work across the organization to successfully drive SEO to success.
In my years, I have used many free tools as well as the reasonably priced monthly fee SaaS tools like Moz, SEMrush, and even Keylime both for my own websites and some SMB clients during my consulting and agency days.
That said, enterprise-level companies need more robust platforms that can provide a one-stop-shop for the most experienced SEO all the way down to the marketers, product managers, and executives.
Image Credits
All screenshots taken by author, September 2019
